The Blog.
WordPress and WooCommerce articles from the work itself: development decisions, performance investigations and useful automation. Start with a topic, follow the evidence and take the next practical step.
Looking for help implementing an idea? Explore WordPress engineering and workflow automation services.
All writing.
Browse by problem, system or discipline.
WordPress synced patterns: reuse a layout without sharing every word
Use WordPress synced patterns and overrides to share layouts while keeping local copy editable. Includes a decision table and a safe change workflow.
Read article
WordPress theme.json: build design tokens editors can actually use
Build a WordPress theme.json design system with usable colour, spacing and width presets, plus a rollout plan that protects existing content.
Read article
WordPress form plugins: compare 6 options before you commit
Compare six WordPress form plugins for lead capture, complex workflows and block themes, including accessibility, storage and migration checks.
Read article
Fixing duplicate Meta Pixel and CAPI events in headless WooCommerce
A practical checklist for Meta Pixel and Conversions API deduplication in headless WooCommerce, covering event ownership, stable IDs and checkout QA.
Read article
WordPress AI Client: providers, permissions and failure handling
A practical engineering review of the WordPress AI Client: provider configuration, permission boundaries, data handling and graceful failures.
Read article
The WordPress block editor: Gutenberg, patterns and templates
Understand Gutenberg and the WordPress block editor, how patterns differ from templates, and how to give editors useful control without fragile layouts.
Read article
What is WordPress? A practical guide to the CMS
An introduction to WordPress: how its content, themes and plugins fit together, and what owning a WordPress website involves.
Read article
WordPress automation workflows: 8 useful starting points
Eight practical WordPress workflows for n8n or Make, with approval steps, retries and clear ownership before you automate production.
Read article
8 FSE plugins for WordPress client sites: build a smaller stack
Compare eight FSE plugins for WordPress client sites, from block libraries to visibility tools, with a practical selection and exit-testing plan.
Read article