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WordPress and WooCommerce articles from the work itself: development decisions, performance investigations and useful automation. Start with a topic, follow the evidence and take the next practical step.
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Repair or Rebuild a Legacy WordPress Site? A Commercial Decision Framework
Repair versus rebuild is not a technical preference. It is a commercial risk decision.
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WordPress CRM Integration Without Fragile Automations
A WordPress CRM integration is reliable only when both systems can disagree safely.
Read articleWooCommerce Subscription Problems: Renewals, Tokens and Failed Payments
Subscription failures are lifecycle problems, not isolated checkout problems.
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WordPress AI Plugin Audit: Privacy, Permissions and Vendor Lock-In
Full implementation: an AI feature is an external data-processing integration, not just another editor button. Before enabling it on a production site, I identify what it reads, where it sends that data, which users can invoke.
Read articleTaking Over WordPress Security: A Senior Developer’s First 48 Hours
Taking over WordPress security should reduce uncertainty before any dramatic production change.
Read articleWooCommerce Store API: When a Custom Storefront Is Worth It
Full implementation: a custom storefront is not valuable because React can render a product grid. It is valuable only when the business needs an experience the standard WooCommerce front end cannot deliver cleanly. The Store API.
Read articleCore Web Vitals and Third-Party Scripts: What WordPress Teams Can Control
Third-party scripts can erase performance gains made everywhere else on a WordPress site.
Read articleWordPress Accessibility Audits That Protect Revenue and Reduce Risk
WordPress accessibility auditAccessibility work is not a cosmetic checklist. It protects the path through navigation, content, forms and checkout for customers who use keyboards, assistive technology or alternative input.Audit.
Read articleWordPress Agency Handoff Checklist: What Protects Margin After Launch
A profitable WordPress project can become an expensive support problem during a weak handoff.
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