The Blog.

WordPress and WooCommerce articles from the work itself: development decisions, performance investigations and useful automation. Start with a topic, follow the evidence and take the next practical step.

All writing.

Browse by problem, system or discipline.

How To10
WordPress theme.json: four-stage planning diagram

WordPress theme.json: build design tokens editors can actually use

Build a WordPress theme.json design system with usable colour, spacing and width presets, plus a rollout plan that protects existing content.

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WordPress Development11
WordPress form plugins: four-stage planning diagram

WordPress form plugins: compare 6 options before you commit

Compare six WordPress form plugins for lead capture, complex workflows and block themes, including accessibility, storage and migration checks.

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Development12

Fixing duplicate Meta Pixel and CAPI events in headless WooCommerce

A practical checklist for Meta Pixel and Conversions API deduplication in headless WooCommerce, covering event ownership, stable IDs and checkout QA.

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AI13

WordPress AI Client: providers, permissions and failure handling

A practical engineering review of the WordPress AI Client: provider configuration, permission boundaries, data handling and graceful failures.

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Development14

The WordPress block editor: Gutenberg, patterns and templates

Understand Gutenberg and the WordPress block editor, how patterns differ from templates, and how to give editors useful control without fragile layouts.

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WordPress15

What is WordPress? A practical guide to the CMS

An introduction to WordPress: how its content, themes and plugins fit together, and what owning a WordPress website involves.

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Automation16

WordPress automation workflows: 8 useful starting points

Eight practical WordPress workflows for n8n or Make, with approval steps, retries and clear ownership before you automate production.

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WordPress Development17

8 FSE plugins for WordPress client sites: build a smaller stack

Compare eight FSE plugins for WordPress client sites, from block libraries to visibility tools, with a practical selection and exit-testing plan.

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WordPress Development18
Architectural and workspace editorial photography

Repair or Rebuild a Legacy WordPress Site? A Commercial Decision Framework

Repair versus rebuild is not a technical preference. It is a commercial risk decision.

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