the Crystal Washington website project, bringing speaking topics, editorial content and booking information into a clear WordPress experience.
Crystal Washington website / The context
Crystal Washington is a futurist, author and Hall of Fame speaker who helps organisations understand technology, behaviour and the future of work. Her website needs to establish authority quickly while giving event planners direct access to speaking topics, media, credentials and booking information.
The WordPress platform brings a substantial archive of articles, appearances, videos, testimonials and speaking material into a coherent personal-brand experience. Strong content hierarchy and conversion paths support both long-term thought leadership and immediate speaking enquiries.
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Editorial depth and a clear booking route
A speaker website serves readers at different stages. Someone may be discovering an article, researching a topic for an event or checking practical booking information. The Crystal Washington website brings those needs into a single publishing and enquiry experience.
The useful design question is how to preserve a substantial editorial archive while making the immediate business task easy to find. Consistent content hierarchy and clear navigation help the material work together rather than making each audience begin from a separate part of the site.
