Senior WordPress and WooCommerce engineering
Hire a WordPress developer for the work that cannot be handed to a generalist.
I help businesses and agencies take control of difficult WordPress systems: inherited builds, revenue-critical WooCommerce stores, custom plugins, integrations, performance problems and projects that have outgrown patchwork development.
01 / RESCUE
A platform that has become fragile
02 / BUILD
A feature your current stack cannot support
03 / SCALE
A store or workflow blocking growth
The useful difference
You speak directly with the person solving the problem.
There is no sales-to-junior handoff. I investigate the system, explain what matters, write the code and stay accountable for the result.
That is particularly valuable when the website is tied to bookings, product revenue, third-party services, internal operations or an agency’s client relationship. The goal is not to add another layer of plugins. It is to understand the architecture and make the next decision safer.
- 15+ years working across WordPress, PHP, JavaScript and production web systems
- Custom themes, native blocks, plugins, WooCommerce, APIs and headless builds
- Clear technical ownership from discovery through launch and ongoing support
Where I am most useful
WordPress rescue
Untangle technical debt, stabilize inherited systems and build a sensible route forward.
WooCommerce engineering
Improve stores where performance, integrations, order flow or operational complexity affect revenue.
Agency partnership
Add senior development capacity without adding a permanent role or risking client communication.
Selected evidence
Built around real platforms, not portfolio theatre.
GharPar
A WordPress prototype evolved into a multi-city booking platform, operations stack, automation engine and ERP serving a growing home-services business.
Tooltique
Ongoing engineering for a large UK WooCommerce catalogue, including performance, infrastructure, custom Gutenberg components and complex store operations.
A straightforward working process
01 / Context
You show me the system, the business pressure and what has already been tried.
02 / Diagnosis
I identify the real constraint, risks and the smallest sensible route forward.
03 / Delivery
Work is implemented in reviewable stages with clear communication and testing.
04 / Ownership
You receive a stable result, documentation and an honest view of what comes next.
Before you send the brief
What size of project is a good fit?
The practice is built for substantial technical work: platform rescue, custom development, WooCommerce engineering, integrations and ongoing agency support. Most new engagements fall between $5,000 and $25,000+, although a focused technical review can be smaller.
Can you take over an existing WordPress project?
Yes. Inherited systems are common. I first establish how the site works, where the risk sits and which changes should happen now rather than guessing from the surface.
Do you work with agencies?
Yes. I can work quietly behind an agency, collaborate with design and account teams, or take ownership of the technical workstream while the agency keeps the client relationship.
Do you only work with WordPress?
WordPress and WooCommerce are core strengths, but the work often includes PHP, JavaScript, React, Node.js, Laravel, third-party APIs, automation and infrastructure.
Bring me the complicated part.
A short brief is enough. I will review the context and tell you whether I am the right fit.